Not impressions. Not clicks. Verified, financially motivated consumer attention — at the moment they're most engaged. That's what Preffin delivers.
Existing digital advertising reaches consumers during distraction — scrolling, skipping, swiping away. Preffin reaches consumers immediately after they've completed a purchase and are opening their phone to see what they earned. Their attention is undivided. Your brand appears not as an interruption but as part of the reward experience.
Every Preffin impression is anchored in a verified purchase. You know not only that your ad was delivered, but that it was delivered to a consumer who just spent money in a specific physical location. This level of transaction-verified context doesn't exist in any other digital advertising product at local scale.
Layer 2 — the Unlock — is designed around explicit consumer incentive. The consumer taps to view your full advertisement in exchange for a bonus cashback reward. They're not viewing it because an algorithm decided to show it. They're choosing to view it because they want the financial reward. This is financially motivated attention.
Your logo and brand message appear on every cashback notification. The consumer just made a purchase and is opening their reward — peak attention, zero competition. No tap required.
The consumer taps to unlock a bonus cashback reward and sees your full advertisement. Fully voluntary — they chose to engage because they want the bonus.
| Platform | CPM | Engagement | Opt-In | Post-Purchase | Verified |
|---|---|---|---|---|---|
| Facebook / Instagram | $6–15 | 1–3% | ✗ | ✗ | ✗ |
| Google Display | $2–10 | 0.5–2% | ✗ | ✗ | ✗ |
| YouTube Pre-roll | $10–30 | 15–30% | ✗ | ✗ | ✗ |
| Ibotta / Fetch | $20–40 | 10–25% | ✓ | ✗ | ✓ |
| Preffin Impression | Competitive | 100% | ✗ | ✓ | ✓ |
| Preffin Unlock | Premium | 55–75% | ✓ | ✓ | ✓ |
Paid directly to consumers as earned rewards. This is what drives the engagement that makes your campaign valuable.
Flows to the corridor where your campaign runs. Builds institutional alignment at no marginal cost to you.
The only amount Preffin retains. A meaningfully lower take rate than most digital advertising intermediaries.
Your brand reaches all consumers transacting anywhere within a defined commercial corridor. Maximum reach, community association.
Best for: Banks, healthcare, universitiesFund cashback at specific merchant types — bookshops, restaurants, fitness studios.
Best for: Publishers, F&B brands, wellness companiesCampaign targets a defined list — your employees, residents, or members. A workplace perk or residential benefit.
Best for: Employers, apartment operators, membership clubsRun simultaneously across multiple corridors and cities.
Best for: Regional and national brandsNet-7 payment terms. Full self-serve access. Giveback Program access as a benefit of participation.
Volume arrangements available for 3+ sequential campaigns.
Net-14 payment terms with accommodation for board approval cycles. Quarterly invoicing available for recurring campaigns.
Campaign expenditure is a marketing expense, not a charitable contribution. Not tax-deductible as such.
Net-30 payment terms to accommodate government procurement cycles. Quarterly invoicing available.
Campaign creative must align with district's public mission. 8% district share accrues back to you when you sponsor your own corridor.
Access the self-serve Sponsor Portal. Set your budget, targeting, duration, and creative.
Submit payment. Minimum campaign budget: $1,000.
Campaign goes live within 2 business days of cleared funds.
Receive a verified performance report — impressions, engagements, unlock rate, geographic distribution, cashback distributed.
No account manager required. No long-term commitment. Configure, fund, launch — and receive a verified performance report at the end.
Minimum campaign budget: $1,000
Launch Your First Campaign →
